What’s a brand content strategy you ask?
A brand content strategy is a guide as to how you use content (written, visual, and/or audio) to achieve your business goals.
And here’s the thing … a successful brand content strategy will attract your dream clients at every stage of their journey, and keep them engaged even after they’ve converted to a sale. Win-win!
So, here’s an example of what we mean.
Say one of your business goals is to increase brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website’s visibility on search engines. Which would involve planning the necessary steps to build your Domain Authority (DA), producing the right type of content, and writing out a content schedule to deliver it.
Because if your dream clients can’t find your business online, how are you going to attract, engage, convert them, and make more money?
Many business owners, particularly when they first start out, think that a brand content strategy is a nice-to-have, but not essential.
But …
Producing high-quality, engaging content is invaluable in attracting, building trust, and converting your dream clients; making you more money doing what you love.
So if you don’t have a brand content strategy in place, you might have the occasional reason to get excited (perhaps your 7th blog brought three new visitors to your website within the first five days), but you’re not creating a roadmap for success.
And if you’re not sure where to start in creating a brand content strategy, don’t worry, we’ve got you.
Here’s our top 6 tips for creating a successful brand content strategy
1. Who’ll be reading your content?
First thing’s first. Who are your dream clients?
And will you be creating content for more than one audience? Because just as your business might have more than one type of customer, your brand content strategy can cater to more than one type of user.
A great idea is to use a variety of content types and channels to help you deliver engaging content that’s been created to attract each buyer persona.
2. What problems are you solving for your dream clients?
Ultimately, your products or services solve problems that you know your dream clients have.
But …
By the same token, your content informs and educates your ideal audience through this problem as they begin to identify, address, and search for solutions to resolve it.
A great brand content strategy supports people on both sides of the fence; those who are still figuring out what their main challenges are, and those who are already using your products or services to overcome these challenges.
Here’s the long and the short of it. Your content reinforces the solution(s) you’re offering and builds credibility, trust, and authority with your dream clients.
3. What makes you unique?
No doubt, there will be similar products or services as yours on the market. Which means your dream clients need to know what makes yours better, or, at the very least, different.
Perhaps your biggest asset is that your business has been established for many years. Or, maybe you have a unique brand voice that makes you stand out from the crowd.
Whatever makes you unique, you need to show your dream clients why you’re worth listening to in amongst all the noise they hear every day, and why they should do business with you.
Once you’ve got that figured out, weave that message throughout your content.
4. What content formats will you focus on?
To figure out what formats to focus on, you need to meet your dream clients where they are.
So, while you might be tempted to launch a podcast because that’s so “in” right now, you first need to figure out where your audience lives.
Otherwise, you’re wasting valuable time and money creating content that either won’t capture your dream clients’ attention or, worse still, won’t reach them at all.
And a hot tip … Once you’ve identified the best formats, create a budget so that you can decide what resources you can allocate to execute this content strategy.
5. What channels will you publish on?
Just as you can create content in different formats, you'll also have various channels you can publish to, from your website to social media.
But again, it’s important that this reflects where your audience lives.
If your dream clients prefer long-form video content, then publishing content on YouTube is a great choice. Or, if you have a younger audience, then TikTok or Instagram might be better options.
6. How will you manage content creation and publication?
Figuring out how you'll create and publish all your content can be daunting.
So, it’s important to establish:
- Who’ll be creating what content
- Where the content will be published
- When it will go live
In a small team, it might be easy enough for just one person to do everything.
But as your business grows, you may need to collaborate with a brand content strategy team to figure out the most time and cost-effective process.
So …
When you produce high-quality, engaging content, centred around your dream clients and published where they live, you’re guaranteed to start attracting more of them.
How do we know?
Because this is the exact same brand strategy we use for our business and yours! And we see awesome results when we create engaging, high-converting content for our dream clients.
Oh, and just before you go … don’t be a stranger.
We’d love to know what you found the most beneficial, and what other topics you’d like us to cover in the future.
And of course, if you don’t have time to DIY your brand strategy, website words, or content creation, we’d love to hear from you.
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