Well, keep reading.
Because we’re going to share five essential elements that should be on your website, which will strategically attract more of your dream clients, making you more money doing what you love!
But first, let’s start at the beginning.
When it comes to attracting your dream clients, it’s super-important that your website evokes some of their emotions.
Why?
Because, generally speaking, people tend to buy with their hearts, not their heads. They find something their heart desires and then use logic to rationalise their decision to purchase it.
Which means that when you engage with and touch your dream clients on an emotional level, they’re going to be more likely to convert into sales.
Being able to tap into your dream clients’ fears, pains, and goals is a surefire way to tap into their emotions.
And here’s a hot tip. If you haven’t already taken the time to sit down and map these out, there’s no time like the present. Just be sure you take a really deep dive and go right under the surface.
If you’re not sure where to start, here’s a little exercise that might help. With your dream clients in mind, think about these questions, and, if it helps, write down your answers.
Recognise their fears
What are they scared of? Why haven’t they pulled the trigger and started working with you yet? What’s holding them back?
Understand their pain points
What are they struggling with the most right now?
Know their goals
Where do they want to be? What’s the transformation they’re looking for that you know you can provide?
Now you’ve got a solid base to work from, you can start incorporating some of this messaging into your website content.
Not only will you position yourself as an authority and an expert in your field, but you’ll also start attracting your dream clients, increasing your sales, and making more money doing what you love. Win-win-win!
So, let’s get into the nitty-gritty …
Here’s the 5 simple elements your website copywriting and content needs to attract, engage, and convert your dream clients
1. Utilise their goals
When a visitor comes to your website, there should be something that immediately grabs their attention and makes them want to stay. Way before they even need to scroll. So, use your dream clients’ goals and the transformation they’re looking for to grab their attention and reel them in.
2. Why you, why now?
Now, keeping in mind your dream clients’ goals and the transformation they’re looking for, make it clear what they’re going to get. Tell them why right now is the perfect time to work with you, and how their life will be infinitely better afterwards.
3. One size doesn’t fit all
A single solution is never going to be a perfect fit for everyone. Which is why you want to let your dream clients know about all the ways they can work with you - all the different options they have. If you feel bespoke, custom to their needs, they’ll feel more connected and engaged.
4. Come out from behind your brand
Trust us, we get it. Hiding behind your brand is often the easiest option for many business owners. But here’s the thing; to gain trust with your dream clients, they want to know that there’s an actual person behind the brand, so show them who you are. Going a step further, let your brand encompass part of your personality. You’ll feel less corporate and more personable.
5. Show social proof
Glowing testimonials and rave reviews from your past clients are a must. Your dream clients want to know they can trust you and that you’ve worked with others in similar situations, providing them with the results and transformation they were looking for.
So, here’s the long and short of it.
When you craft your website copywriting and content strategically, centred around your dream clients, you’re guaranteed to start attracting more of them.
How do we know?
Because this is the exact same brand strategy we use for our business and yours! And we see awesome results when we create website copy and content for our dream clients.
Now, go and start attracting those dream clients.
Oh, but just before you go … don’t be a stranger.
We’d love to know what you found the most beneficial, and what other topics you’d like us to cover in the future.
And of course, if you don’t have time to DIY your brand strategy and website words, we’d love to hear from you.
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