Just why is a content strategy so essential to business success?
Because, quite simply, if you don’t have a content strategy, your successes will more than likely be outweighed by your failures. As with most things in life, if you don’t have a plan, how do you know where you’re going?
To create a successful content strategy, not only do you have to take a deep-dive into the goals of your business, your target audience, and the products or services you’re offering, but you also need to have a clear model for creating your strategy.
And it’s for all these reasons that so many businesses simply put off doing it. Here’s an interesting fact. Various studies have shown that only about 30% of companies actually have a documented content marketing strategy! So where does your business fit into that equation? If you’re in the other 70%, you might have the occasional reason to get excited (perhaps your 7th blog post brought some traffic to your website within the first three days), but you’re not creating a roadmap for business success.
But why can’t your business carry on without creating a content strategy?
Because your content strategy affects how your business connects with potential clients. And so the key ingredient for successful content marketing is ensuring you connect with your audience through the quality of the content you provide. Sounds simple, right. But the fact is that if your content isn’t consistent, engaging and high-quality, you’ll get lost in the crowd. And that’s not what you want!
We’ve all read content that makes us yawn like we’ve never slept before, haven’t we? And so, if your content marketing doesn’t connect with your target audience, the effects on your business could be detrimental.
Which is why it’s so important to remember that, first and foremost, content marketing is about building relationships and trust. So, if you don’t do this effectively, you could be costing your business sales, money, and profit. Put quite simply, potential clients will purchase from a brand they trust. So make sure that’s you!
So, just how do you create a successful content strategy?
First, think about how you want to use each piece of content that you produce. What do you want it to do? Increase the number of visitors to your website? Improve the number of subscribers to your monthly newsletter? Whatever your goals, there’s a few things to consider:
Keyword research is a really important step in your content strategy, particularly if you’ve never thought about how your business is found by users. So it’s vital to make sure you include keywords and phrases in your content marketing materials that your potential clients use when they’re searching for the products or services your business offers.
Develop a Template for Each Content Topic
To stay organised and on top of your content, create a folder for each topic which includes a template and simple spreadsheet. Then, when it’s time to create your content, your template’s already done, and you can simply include on your spreadsheet an outline of the content, where you’ve used it (for example, LinkedIn), and what images you’ve used to complement the content.
Schedule Your Content and Promotions
Have you ever heard the saying if content is king, then consistency is queen? And so you need to decide how often you’re going to post content. For instance, if you decide that you’ll post content every Friday, potential clients will get familiar with this, and so you’ll begin nurturing a loyal following. And to make life even easier, schedule your content and promotions to post automatically so that’s one less thing to worry about.
But what if you’re not sure how to create the high-quality, engaging, consistent content marketing that your business needs to grow and thrive?
The answer’s simple. Engage a professional content writing service!
Because a professional content writer will write your business marketing content in a way that’s informative, engaging, and allows you to connect with your target audience. Even better, professional content writers have a great understanding of search engine optimisation and keyword research which means you’ll be found easily by potential clients. Not only that, but a professional content writing service will save you time, money, and stress by doing the hard work for you. Which means you can focus on other important parts of your business, knowing that your content marketing is in expert hands.
So, where can you find a professional content writing service to write your content marketing?
That’s easy! Creative Copy Co. are the professional content writing experts you can trust to help transform and grow your business through high-quality, engaging, consistent content marketing.
Why choose us?
Because, with over 20 years of content writing experience, you can have peace of mind that we know how to write content that aligns with your brand and business goals. And, because we take the time to get to know and understand your business, customers and industry, we write persuasive, informative, engaging content for any business, audience or purpose. You love your business. Well, we love helping our clients share their business stories, connect with their audience, and, ultimately, increase sales. It’s why we do what we do!
So, if your business needs regular content marketing in the form of blogs, social media updates, direct email marketing, or newsletters, we’ve got the content writing experience to help you achieve your business goals! Which means less time worrying about your content marketing and more time focusing on what you do best
What are you waiting for? Let’s chat about how Creative Copy Co. can help transform and grow your business. Just email us at firstname.lastname@example.org, or give us a call on 0407 197 642. We’d love to hear from you!
But in the meantime, if you’d like to learn our 5 simple steps to creating awesome blog posts that people actually want to read, you can find it here.