Yep, it’s true!
Incorrect grammar can completely change the meaning of a sentence.
Here’s an example of how one comma makes all the difference.
See what I mean now?
The last thing you want is for your message to be misinterpreted by people reading it, right?
Which is why the use of grammar in all your messaging is so important.
And if this doesn’t sound like your strong suit, it’s best to leave it to a professional.
That’s where a great copywriter can be invaluable.
A good copywriter will stick rigidly to the rules of English grammar.
But a great copywriter isn’t afraid to break those rules in order to create the engaging copy or content you want.
Quite frankly, some rules are made to be broken because they don’t help with clarity. While others are just completely outdated. And a great copywriter knows what rules can be broken, and when.
Leave the confusion of grammar behind.
You don’t have to stick rigidly to the rules of English grammar in your copy and content. But you do have to know what rules can be broken, and when.
Instead, engage a great copywriter who’ll be able to write for a specific purpose and audience. Because they understand the rules of English grammar, and aren’t afraid to ignore them when necessary!
At Creative Copy Co. we know how to break the grammatical rules. Meaning you’ll end up with engaging, informative copy and content which connects with your audience.