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Creating Awesome Blog Posts In Just 5 Simple Steps.
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Creating awesome blog posts that people actually want to read is easier if you break it down into simple, bite-size pieces.

If you missed our Director Holly’s recent guest appearance on Clever Fox Creative’s monthly webinar in December, she took a deep dive into the structure of blog writing.

As you probably know, blog writing plays a pivotal role in a business’s online success. Providing your target audience with consistent and engaging content is extremely important, and blogs are one of the best ways to achieve it.

So, how do you create awesome blog posts that people actually want to read? What are the most important things to know? Here are our five easy tips, so you can reach your audience and drive your business to new horizons.

1.       Understand your topic

You probably have a general idea of what you’re going to write about, be it a helpful tutorial, a common issue in your industry, or something interesting you have an insight into.

The key is to start with a broad concept and then flesh out the topic that your audience is interested in. How do you do this? An excellent place to start is with Google!

Keep in mind that your audience has a problem that they’re looking to solve. So, it’s super important to put yourself in their shoes. If you were a customer needing the product or service you offer in order to solve your problem, what would you start typing into the Google search bar? Because what do we do when we want an answer to a question? We Google it!

So, with that in mind, start typing a question into Google search and take a look at the common auto-completes, which gives you a great insight into the questions your audience are asking.

And, while you have your browser window open, there’s another thing you should be doing.

2.     Do A LOT of research

A good place to start is to see what other people in your field are talking about. Reading other blogs can give you a good, general level of information. But of course, you still want to do your own research so that you can provide as much value to your readers as possible.

A few good options to explore are;

  • Reading through the citations on Wikipedia – while the pages themselves may prove to be a poor source, the links at the bottom of the page can be great.
  • Google scholar can provide peer-reviewed articles where you can source all kinds of statistics.
  • Industry-specific websites that most people wouldn’t know to check can give good insights!
  • Talk to people who are experts in the field! A phone call can go a long way to getting your hands on accurate and relevant information.

creating awesome blog posts

3.     Make sure the language you use connects

The tone, style, and voice you use in your blog are fundamental to engaging your audience. People will pay much more attention if you speak in a manner that they feel connected to. So, the trick is to make your audience feel as if you’re talking directly to them and about things they’re interested in.

The type of language and tone that you use throughout your blog is known as your brand voice, and it should be something that, once it’s decided on, is kept consistent. Simple things like if you decide to use contractions; “isn’t” instead of “is not” should be the same throughout all your content marketing.

So, you’ve got loads of research, and you’re ready to sit down and start creating awesome blog posts. But, where to start?

4.   Build from the inside, out

Trust us, writing your blog will be so much easier if you build the skeleton first. What do we mean? Plan out the headlines and sections first before filling them in.

The framework of your blog should include;

  • A great, eye-catching headline. Experts recommend you write 20 headlines before deciding on one until you get a real knack for it. And remember, people have an attention span of approximately 8 seconds, which means if you can’t get your reader hooked right from the start, you’re not going to keep them engaged.
  • You can add a relevant picture or two later, but it’s a good idea to insert placeholders where you want them to go – it helps with the flow of the blog.
  • Subheadings and an introduction. These will be easier to draw out once you have your headline. But remember, make sure you include some of your keywords in each.
  • Smooth lead-ins to your sub-headings make the change of topic feel less jarring.
  • The body text of the blog should be easier to write when you have the skeleton drawn out. Focus on the benefits of your product or service rather than the features. What does this mean? If you, for example, sell t-shirts that are 100% cotton, people don’t care about that fact by itself. They care that your t-shirts are comfortable and easy to wash. So, the trick is to write less about the features and more about how it affects your reader.
  • A concise, engaging conclusion. As far as written work goes, this is the part that people are least likely to read, so don’t give them an excuse to gloss over it by just revisiting the points of your blog. A short final point and a quick sign-out are all you need!
  • The soft sell. Just a little hook to build engagement, like ‘leave a comment’ or ‘for more info….’ Unlike copywriting for websites where you want people to take immediate action, blog writing is about taking your potential clients on a journey that doesn’t immediately result in them paying money. Having a soft sell is a great practice to draw in people without potentially scaring them off when they’re still undecided.

OK, so you have a blog, researched, structured and written. Ready to upload it? Not yet!

5.     Poke, prod, and polish

Posting a blog with spelling or grammar mistakes, or even worse, facts that don’t bear scrutiny can hurt your page’s trustworthiness.

Re-read what you’ve done, check for sentence length and clarity, and make sure the language isn’t sterile. Read it aloud to yourself. Have someone else read it. Wait a day and read it with fresh eyes. It can’t be understated just how important this step is. If crafting your headline is the most important part of your blog, then editing your blog comes a very close second!

Once you’re sure it’s polished to a shine, then you can post it.

So, what now?

If you’d like our FREE, one-page checklist on how creating awesome blog posts that people actually want to read, just drop us an email at holly@creativecopyco.com.au.

Knowing how to write an engaging, relevant blog is a great skill, but it can be time-consuming and stressful to consistently publish valuable, engaging content. And so, if you’d like someone else to do the hard work for you and write persuasive, informative, and engaging content, we’d love to hear from you.

You can rely on us to share your story with the world because we take the time to get to know and understand your business, audience, and goals.

In the meantime, if you’d like more information about why investing in professional copywriting services is a smart business decision, you can read the reasons why here.

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