Copywriting: A Smart Investment For Your Business

Copywriting. You’ve probably heard the term before, but you might be wondering what a copywriter actually does. And is making the investment in professional copywriting services really going to help your business succeed?

The simple answer is yes.


Because, essentially, a copywriter creates valuable written material for your business which can be used for promotional purposes. And hire an expert, and they’ll do it in a way that engages with your target audience and will leave them wanting more.

So, think of it this way. Anything that has to be written within your business, newsletters, emails, flyers, web content, blogs, annual reports, proposals, etc., a copywriter can create.

And you should definitely hire one to do those things for you. Now, I know what you’re thinking, “but I could do all those things myself! Why would I want to hire someone to do it for me?”.

Great question!

Well, you could do it yourself. But if writing isn’t your strong suit, and you have a million other things on your to-do list, do you really want to spend the time and effort to write copy or content?

Not only that, but if what you create is sub-par, you could miss the opportunity to grow your brand and business, risk the reputation you’ve worked so hard to build, and worst of all, you could cost your business money in the long-term. Is it really worth taking that risk?


Words have power. And that’s why there are so many benefits to hiring a skilled copywriter. So, here are just 5 reasons why your business needs to invest in professional copywriting services.

1. You have great ideas, but you simply don’t have the time, or just can’t find the right words to articulate what you want to say.

For example, you might have an incredible list of ideas for your blog swirling around inside your head, but you simply don’t have the time, or you just can’t find the right words to create the engaging and informative content you desire. There’s no shame in that. We all have our own talents.

Which is why you should focus on what you do best, and let someone whose skills set includes wordsmithing, create some amazing content for your blog.

You won’t be disappointed. In fact, you’ll probably be relieved to have the overwhelming task of writing taken off your to-do list. Which means you can move on to bigger and better things; like managing and growing your business.

2. Good copy and content communicates with your audience in a way that they understand, and can relate to.

It’s one thing to write well, but can you effectively communicate with your audience in a way that they understand?

For instance, you could explain the facts of the products or services your business offers in a very matter-of-fact way, but is this style of writing really going to reach the heart of your target audience? Will it make them want to keep reading? Will it turn them into repeat customers?

The simple answer is no.

The tone and writing style of copy and content needs to be exciting, engaging, and really connect with your audience. The words you write are a direct reflection of your brand, and you want your brand to be unique, right? Which means no complex, matter-of-fact writing which is going to bore your readers.

Your business writing needs to be uniquely “you”, and a great copywriter can do that for you.

3. Every piece of copy or content that’s created for your business needs to be consistent.


Because, if content is king, consistency is queen. What do I mean by that?

A good copywriter will be able to take a business brand and weave its unique tone of voice into all copy and content across all platforms.

Which is essential to gaining, and maintaining, loyal customers. Because, whether you realise it or not, they’re judging your business based on the words you use to describe what you do. They’re subconsciously deciding whether or not your brand is right for them, based on the personality you portray throughout your content.

The concept of creating copy and content that’s consistent with your business brand is far more important that most people realise.

Often, your copy or content, whether it be in an advertisement, or through your website, is the first point of contact you have with a potential customer. So, if they see something that’s dull, boring, and sends inconsistent messages, you’re not making a great first impression.

4. A good copywriter creates action-focused copy and content.

Well-written copy or content will generate a response from your target audience, without sounding “salesy” or pushy. Whether it’s to make a purchase, share the copy or content, sign up for your email newsletter, contact you for further information. Whatever.

The point is that the copy is action-focused, and that’s what you want.

If copy or content isn’t creating a response in your readers, it’s not working. Quite simply, it’s wasting time, money, and space. And, worse still, it’s not representing your brand well.

You want your readers to actively engage with whatever content or copy you’re creating. And the only way to do this is by creating action-focused copy that has a purpose. Which can be hard to do. But a good copywriter can.

5. A copywriter will offer, an often much-needed, outside perspective of your business.

You’re passionate about your business. But sometimes you can become so wrapped up in it, that it can be difficult to see what’s working well, and what’s not.

I understand that it can be hard to separate yourself from your business at times, and really take an objective look at it.

And a good copywriter will be able to do this for you. They’ll offer an outsider’s perspective on your business and brand, and create copy and content that works from that outsider’s perspective.

They’ll explain things in a way that make sense to an average customer, not someone who knows the business inside-out. Because, something that makes sense to you, might not make sense to a reader.

And that’s just one of the many things that a copywriter can help your business with.

Summing up

So, there are many reasons why your business should invest in professional copywriting services, but here are 5 ways a good copywriter will help add value to, and grow your business:

1. A copywriter will help turn your ideas into engaging, and informative copy and content. You might have great ideas, but simply don’t have the time, or just can’t find the right words to articulate what you want to say. Either way, a professional copywriter can help.

2. Good copy and content will communicate and connect with your target audience in a way that they can understand and relate to. A professional copywriter can do just that.

3. A copywriter will help to develop a unique voice for your brand which will ensure that every piece of copy and content that your business creates is consistent; because if content is king, consistency is queen.

4. A copywriter will create action-focused copy and content. Because, if what you’re creating doesn’t elicit a response from your audience, it’s wasting time, money, and space.

5. A copywriter will offer, an often much-needed, outside perspective of your business. They’ll make sure that all copy and content makes sense to an average customer, who might not understand your business as well as you do.

So, there you have it! 5 reasons why your business should invest in professional copywriting services today.

If you’ve got more questions about how a professional copywriting service can help your business succeed, we’re here to help. Simply email us at

Or, if you’ve decided that hiring a professional copywriting service is a great option for your business, email us at, or visit the website at to learn more about the services we offer, and to arrange a time to chat about your needs.

We can’t wait to help you grow your business, and on the way to achieving your goals.

Holly Latham

Director I Copywriting Specialist

Creative Copy Co.